CEO, Adaptive Path
Brandon’s passion for understanding the needs of customers has taken him everywhere from homes of cancer patients to the tunnels beneath Disney World. He believes experience design is a differentiator for business strategy.
His insight with customers—plus a solid grounding in business analysis and a mastery of design methods—allows Brandon to help organizations define and design more meaningful experiences for their customers.
Brandon has over a decade of experience developing new products, services and user experiences for the web, desktop and devices. He’s keynoted, presented and conducted workshops at such conferences at Business to Buttons, IA Summit, Designertopia, UX Week and UIE Web App Summit.
Brandon is a past editor for the Institute of Design’s Perspectives on Design and Strategy, allowing him to pick-the-brains of leaders in the fields of innovation, design and strategy.
He also has a love of Excel that is unnatural for a designer.
Brandon co-authored Subject to Change: Creating Great Products and Services for an Uncertain World and was named one of Business Week’s “Twenty-One People Who Will Change Business”.
CEO, Adaptive Path
Brandon’s passion for understanding the needs of customers has taken him everywhere from homes of cancer patients to the tunnels beneath Disney World. He believes experience design is a differentiator for business strategy.
His insight with customers—plus a solid grounding in business analysis and a mastery of design methods—allows Brandon to help organizations define and design more meaningful experiences for their customers.
Brandon has over a decade of experience developing new products, services and user experiences for the web, desktop and devices. He’s keynoted, presented and conducted workshops at such conferences at Business to Buttons, IA Summit, Designertopia, UX Week and UIE Web App Summit.
Brandon is a past editor for the Institute of Design’s Perspectives on Design and Strategy, allowing him to pick-the-brains of leaders in the fields of innovation, design and strategy.
He also has a love of Excel that is unnatural for a designer.
Brandon co-authored Subject to Change: Creating Great Products and Services for an Uncertain World and was named one of Business Week’s “Twenty-One People Who Will Change Business”.






